With ConstantContact, companies can differentiate from competitors, with easy, fast, and affordable email campaign generation in the marketing cloud. This email marketing portal (SaaS) allows organizations to make their marketing initiatives and email campaign management more successful, through improved customer communications/touches, targeted newsletters based on consumer interest, increased Campaign-to-Lead conversion, and through the creation of life-long customer relationships through quality product promotions.

Since there is no hardware or software to install, companies large and small can rapidly deploy this email campaign management suite of products with a very low TCO.

Email Marketing

The features and benefits in the email marketing aspects of the product include a step-by-step email wizard for email newsletter creation. Marketing managers can create logos and branding in one of over 400 email newsletter templates (available in the Template Library). Easy editing tools provide ways to easily customize email newsletters, add formatting, drag / drop images, resize pictures, work with different fonts, and much more. Once the email campaigns are ready for delivery, ConstantContact provides user-friendly tools to send an email blast from within the traditional platform, or a mobile iPhone or iPod touch can be used for Quick Campaigns (on-the-go).

Companies can build brand recognition and grow new and repeat business in the global village by tying newsletters to Social Media Communities like Twitter, Facebook, and Linkedin (through RSS feeds). Users can manage their contact list with ease through import / export of contact data in formats such as .csv or .txt. Grow your contact list by incorporating a registration form in email newsletters. The Advanced list management tool can be used for more in-depth analysis and building target lists.

After email campaigns have been queued and sent, tracking results is the key to future marketing planning activities and measuring ROI. Within the dashboard, reports, bar charts and line graphs, email campaign results are listed showing open rates, click-throughs, and bounces. Managers can also measure its Social Media success with the new Social Stats feature.

Event Marketing

An event is a great way to educate prospects / customers and drive attention towards your innovative products and services. ConstantContact’s Event Marketing solution streamlines event management processes by providing convenient and secure event registration forms in email newsletters. With no graphic design or technical skills required, users can add colors and product logos to professional looking event templates, and create/generate event newsletters quickly and easily. Pre-built registration forms are available and ready to be customized to meet all of the requirements for the event. If a company charges event fees, easy-to-use credit card processing solutions, such as PayPal, can be utilized to collect payments. Social media can be incorporated to make your event email communications more dynamic, reaching a larger audience of customers, members, friends and fans, on Facebook, Twitter, and Linkedin.

Survey Management

Collecting customer feedback is a way to analyze your Go-To-Market Strategy and develop products/services that are competitive at a global level. ConstantContact allows companies to collect feedback with online survey invitations, online poles, and questionnaires. Tools in the Survey Management Dashboard, allow marketing managers to customize professionally designed survey templates with company brands and create a survey that gathers the most valuable information from your clientele. Once the surveys get created, queued, and delivered, online survey results can be measured as soon as your customers respond, providing the critical data your company needs in easy to understand reports.

Social Media

Interacting with customers in social networks like Facebook, Linkedin, and Twitter drives new business to organizations by building product brand awareness, increasing customer loyalty, and increasing customer touches through channels of online communication. ConstantContact makes social media marketing easy by connecting Social Media to Email Marketing, Event Marketing, and Online Surveys. Social Media Marketing can help companies grow their business at an exponential rate, through old fashioned word-of-mouth marketing extended through networks in Online Global Communities and Marketplaces.